Privacy & Data Protection Policy

Effective Date: September 4, 2026

At LORQIVIA™, operated by Rocky Brands, Inc., we respect the privacy of our customers and website visitors. This Privacy & Data Protection Policy explains the types of information we may collect when you browse our website, place an order, communicate with us, or otherwise use our online services.

It also describes how that information may be used, protected, and shared in connection with operating our store.

By accessing or using our website, you acknowledge the practices described in this policy.


1. Information We May Collect

The information we collect depends on how you interact with LORQIVIA™.

Information You Choose to Provide

You may provide personal information when you:

  • Place or manage an order

  • Create or use a customer account

  • Contact our customer support team

  • Subscribe to promotional communications

  • Participate in offers, surveys, or other store features

This information may include:

  • Full name

  • Email address

  • Telephone number, when provided

  • Shipping address

  • Billing address

  • Order and purchase information

  • Customer service correspondence

Payment information is generally handled through third-party payment processors rather than stored directly by LORQIVIA™.


2. Information Collected During Website Use

Certain technical information may be collected automatically when you visit or interact with our website.

This may include:

  • Internet Protocol (IP) address

  • Browser type and version

  • Device type

  • Operating system

  • Pages viewed

  • Referring or exit pages

  • Approximate browsing activity

  • Date and time of website interactions

Cookies, pixels, analytics tools, and similar technologies may also be used to help us understand how visitors interact with our website.


3. How We Use Personal Information

We may use collected information for legitimate business and operational purposes, including:

Order Fulfillment

To process purchases, verify order details, arrange shipment, provide order confirmations, and communicate delivery or tracking information.

Customer Support

To answer questions, respond to service requests, handle returns, and resolve order-related concerns.

Website Improvement

To understand customer behavior, improve website navigation, identify technical issues, and develop a more convenient shopping experience.

Personalization

To display products, content, or recommendations that may be more relevant to your interests.

Marketing Communications

Where permitted and where you have provided the appropriate consent, we may send promotional emails, product announcements, special offers, or other marketing messages.

Fraud & Security Prevention

Information may be used to detect suspicious activity, verify transactions, prevent misuse, and protect our customers and business.


4. Payment Information & Transaction Security

Protecting payment-related information is an important part of our checkout process.

Transactions may be processed through authorized third-party payment providers that use security technologies designed to protect information during transmission.

Where applicable:

  • Secure connections are used during checkout

  • Complete credit or debit card numbers are not directly retained by LORQIVIA™

  • Payment information is handled by the applicable payment processor

  • Access to customer information is limited to authorized persons or service providers who require it for legitimate business purposes

No online transmission or electronic storage system can be guaranteed to be completely secure, but reasonable measures are used to help protect customer information.


5. When Information May Be Shared

Rocky Brands, Inc. does not sell or rent personal information merely for direct monetary payment.

However, information may be disclosed to third parties that help us operate the LORQIVIA™ store and provide services to customers.

Examples may include:

  • Payment processing providers

  • Shipping and logistics partners

  • Website hosting providers

  • Ecommerce technology providers

  • Customer support systems

  • Fraud prevention providers

  • Analytics platforms

  • Advertising and marketing service providers

These providers may receive only the information reasonably necessary to perform the services for which they are engaged.

Information may also be disclosed when required by applicable law, legal process, regulation, or a valid governmental request.


6. Advertising & Analytics Partners

Our website may use third-party technologies to understand advertising performance and deliver more relevant marketing.

Depending on the services enabled on our website, these partners may include platforms such as:

Meta Platforms, Inc.
Including Facebook and Instagram advertising technologies.

Google
Including analytics and advertising technologies.

These companies may use cookies, pixels, device identifiers, or similar technologies in accordance with their own privacy policies and account settings.

You may be able to control personalized advertising through the privacy or advertising settings provided by those platforms.


7. Cookies & Similar Technologies

Cookies are small data files that may be stored on your browser or device while you use a website.

LORQIVIA™ may use different categories of cookies.

Essential Cookies

These help support important website functions, such as:

  • Shopping carts

  • Checkout

  • Account access

  • Security

  • Website navigation

Analytics Cookies

These help us understand how visitors use our website and identify areas that may be improved.

Preference Cookies

These may remember certain settings or selections so that your experience is more convenient during future visits.

Advertising Cookies

Where enabled, these may help measure advertising campaigns or provide advertising that is more relevant to visitors.

Most browsers allow you to manage or restrict cookies through browser settings. Disabling certain cookies may affect the operation of some website features.


8. Email & Promotional Messages

If you provide your email address, we may use it for transactional communications related to your purchase, including:

  • Order confirmations

  • Shipping notifications

  • Customer service replies

  • Important account or order information

If you separately subscribe to marketing communications, you may also receive promotional messages from LORQIVIA™.

You may unsubscribe from promotional email communications using the unsubscribe option included in applicable marketing emails.

Transactional communications necessary to complete or service an order may still be sent where appropriate.


9. Your Privacy Choices

Depending on your location and applicable law, you may have rights regarding personal information associated with you.

These rights may include the ability to request:

  • Access to certain personal information

  • Correction of inaccurate information

  • Deletion of eligible information

  • Information about how certain data is used

  • Withdrawal from eligible marketing communications

Some requests may be subject to identity verification, legal limitations, recordkeeping requirements, or other applicable exceptions.

To submit a privacy-related request, contact us at:

service@lorqisa.com


10. California Privacy Disclosures

California residents may have additional privacy rights under applicable California privacy laws.

Where applicable, California consumers may request information regarding certain categories of personal information collected, used, disclosed, or shared by a business.

Eligible users may also have rights to request correction, deletion, access, or limitation of certain uses of their personal information.

Requests can be submitted using the contact information provided at the end of this policy.

We will process eligible requests in accordance with applicable legal requirements.


11. Browser Privacy Controls

Some browsers and devices provide privacy controls designed to limit tracking or personalized advertising.

Where required by applicable law and technically supported by our website or service providers, recognized privacy preference signals may be handled according to applicable requirements.

You can also manage cookies, advertising preferences, and tracking technologies through your browser or device settings.


12. External Websites

Our website may occasionally contain links to websites, platforms, or services operated by third parties.

Once you leave the LORQIVIA™ website, the privacy practices of those third parties may apply.

We do not control and are not responsible for the privacy policies, security procedures, content, or data practices of independently operated third-party websites.

We recommend reviewing the applicable privacy policy before providing personal information to another website or service.


13. Children's Information

Our website and products are intended for general audiences and are not designed specifically for children under the age of 13.

Rocky Brands, Inc. does not knowingly seek to collect personal information directly from children under 13.

If we become aware that information from a child has been collected in circumstances requiring deletion under applicable law, reasonable steps will be taken to remove that information.

A parent or legal guardian who believes a child has provided personal information may contact:

service@lorqisa.com


14. Data Retention

Personal information may be retained for as long as reasonably necessary to:

  • Complete transactions

  • Provide customer service

  • Maintain business and accounting records

  • Resolve disputes

  • Prevent fraud

  • Comply with legal obligations

Retention periods may vary according to the type of information and the reason it was collected.


15. Protecting Personal Data

We use reasonable administrative, organizational, and technical safeguards intended to protect personal information against unauthorized access, disclosure, alteration, misuse, or loss.

If a security incident involving personal information occurs, we will assess the matter and provide any notifications required under applicable law.


16. Changes to This Policy

We may revise this Privacy & Data Protection Policy periodically to reflect:

  • Changes to our website

  • New services or technologies

  • Operational changes

  • Updates to legal or regulatory requirements

When material revisions are made, the updated version will be posted on this page and the effective date may be revised accordingly.

We encourage visitors to review this policy periodically.


Privacy Questions & Requests

If you have questions about this policy, would like more information about how your personal information is handled, or wish to submit an eligible privacy request, please contact us:

LORQIVIA™
Operated by Rocky Brands, Inc.

Email: service@lorqisa.com

We are committed to handling customer information responsibly and maintaining a secure, transparent shopping experience.